How to care for your pillows

Five luxurious pillows. Two stacked on a stool, two leaning against stairs and one on the floor.

A good night's sleep begins with a good quality pillow, which is crucial for keeping your body well aligned and contributing to a comfortable, restful sleep. Sinking your head in to a luxurious pillow after a long day is one of the best feelings in the world and a true investment in your sleep-health and wellbeing.

Your Frida Home London pillows are made in the UK by a team of highly skilled craftspeople and they deserve the finest love, care and maintenance. Regular care and a few do's and don'ts can extend their lifespan, appearance and quality. These simple steps will help keep your pillows in prime condition and allow you to enjoy them for years to come. 


We recommend airing your pillows 1-2 days before using for the first time. Natural fillings may have a slight odour that will disappear quickly once aired. Give them a good shake before putting them into the pillowcases.  


Your pillowcases will keep the pillows clean and protected and these are regularly laundered. Always use a pillow protector to protect from any accidental spills or stains. Wash your protectors frequently.

A shake and a plump of your pillows every morning or when changing your bed linen maintains the shape and redistributes the filling, thereby avoiding matting. When changing your bed linen, allow the pillows to air for around 30 minutes before remaking the bed, keeping them fresh and clean.

To remove any small stains or marks or if you spill a small amount of liquid on your pillow, spot clean with a clean damp cloth and soapy water. Make sure the cloth is not too wet otherwise the pillows will be too wet and will take longer to dry. Once you have cleaned the area, leave on a flat surface to dry thoroughly. If possible hang out to dry on a washing line. 

We recommend changing your pillows every 12-24 months depending on the type of filling and use. By replacing your pillows regularly, you continue to benefit from their comfort and support, enjoying a restful night’s sleep.

Two luxurious pillows stacked on a wicker basket.


Washing your pillows will reduce clumping, odour, shrinkage and damage. This will also get rid of any mites. On average, cleaning your pillows every 6-12 months should be enough. Although our pillows are fully washable, we recommend taking them to a professional specialist cleaner as most domestic washing machines are too small. Do not dry clean.

If you do decide to wash your pillows at home, use a large, front loading machine as the pillows absorb a lot of water and become heavy during washing. There must be at least 40% empty space in the drum to allow the products to move and recover during washing. Wash on a warm 40° or less gentle cycle with a small amount of liquid washing detergent. If the cycle is not gentle, this can put stress on the seams. Do not use any bleach or brightener as these can damage the high quality fibres, resulting in premature wear and tear. Fabric softener should not be used as this does not let the pillows dry properly and coats the fillings, making the pillows less fluffy. This may also effect their performance.

Once washed, carefully remove from the machine drum, try not to drag them out when wet as this will damage these luxury items.


For natural filled pillows, tumble dry on a low heat. However we recommend using a professional specialist cleaner as they need to be thoroughly dried and this can be time consuming. If drying at home, avoid direct sunshine as the sun may make the down sweat which can then release an odour, as well as cause shrinkage. If the pillows are not completely dry it can make the natural odour of feathers and down more pronounced. 

Hypoallergenic fibre filled pillows can be tumble dried on a low heat. Alternatively hang outside to air when the weather is dry. Avoid direct sunlight as it can tenderise the fabric which can create holes. Man-made fillings will generally dry more quickly than natural fillings. 

Make sure your pillows are completely dry before putting them back onto your bed or storing them. Moisture can damage the filling and cause clumping.


Do not iron. The heat can damage the filling of your pillows.


100% cotton drawstring storage bag with two pillows inside.  Frida Home London logo printed on bag.

Keep your pillows in a cool, dry place, away from direct sunlight. Avoid storing in plastic. Use the natural breathable Frida Home London storage bag your pillows arrived in.

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For details on how to care for your pillows, visit our Care Guide.  

Frida Home London | Carefully Considered Bedding