We wanted to make a real difference to our lives, your lives and the environment we live in. Buying quality pieces which can last for years will have a significantly smaller environmental impact than buying multiple poor quality pieces over the same period of time. Every decision has been made with great care and attention to detail, from sourcing, the production process and packaging.
OUR SOURCING & PRODUCTION
Through an intense selection process, we have created open and trusting partnerships with suppliers who share our values and high standards. Our partners ensure our products are made with the utmost care and consideration for our planet and our customers. All the fibres, fabrics and fillings used in our bedding is responsibly sourced and thoroughly tested, conforming to strict European standards. Even the buttons used on our duvet covers are made from natural hemp. It's just one of the steps we take to ensure you sleep better.
We look at ways to improve our production processes and lessen their impact on the environment. Our aim is to make the most sustainable choices for our products and our planet, only using factories that hold Oeko-Tex® 100 certified, a rigorous environmental standard that ensures no harmful chemicals are used at any stage of the manufacturing process, allowing all of us to feel better about the bedding we sleep in.
OUR DUVET & PILLOW FIBRES & FILLINGS
NATURAL DOWN AND FEATHER
Our natural filled duvets and pillows are Downafresh® certified which guarantees the natural fillings are sourced from cruelty-free suppliers and are a by-product of the food industry.
ECO-FRIENDLY MAN-MADE FIBRES
Our environmentally friendly man-made fibre fillings in our duvets and pillows have been produced using recycled plastic bottles from across Europe which are reprocessed into polyester fibres. These have been awarded European Union Ecolabel®, which ensures scientific reliability and environmental credibility, guaranteeing a lower environmental impact in comparison to similar products on the market. Also, Eco2® identifies our product's innovative and sustainable manufacturing processes and environmental benefits, using less C02, land and water in production. The fibres used in our Luxe Feels Like Down have been developed in cooperation with the PlasticBank®, a social enterprise committed to stopping plastic reaching the ocean and beaches.
We have eliminated all unnecessary packaging including single use plastic. Our bed linen is protected in reusable 100% cotton drawstring bags. Our duvets and pillows arrive in 100% natural cotton reusable storage bags.
All our bedding arrives in Eco-friendly boxes an alternative to traditional plastic mailing bags. They are made from at least 68% recycled materials, are fully recyclable, compostable and biodegradable. They are FSC (Forest Stewardship Council) certified, an independent, non-governmental, not for profit organisation established to promote the responsible management of the world’s forests.
The journey to sustainability is ongoing and it’s one that we are committed to. We’re not there yet, but our aim is clear; to make the most sustainable choices for our products and our planet.