Pillow Buying Guide

Looking for the perfect pillow?

A good night's sleep begins with a good quality pillow, which is crucial for keeping your body well aligned and contributing to a comfortable, restful sleep. Sinking your head in to a luxurious pillow after a long day is one of the best feelings in the world and a true investment in your sleep-health and wellbeing.

Choosing the right pillow isn’t always easy but taking the time to find the right one is important. You need to consider your sleeping position, the filling and firmness. So why not explore our Buying Guide to help make your decision easier?

Made in the UK just for you

Our pillows are made-to-order in the UK by a team of highly skilled craftspeople, using only hotel quality fillings and covers. This means that they have not been stored in a shop or warehouse for long periods of time, nor travelled around the world to get to you.

As our pillows are freshly filled just for you. They normally arrive within two weeks of your order being received and will be dispatched directly from our manufacturer and delivered by DPD, but they will be worth the wait!

Sleeping positions: Choosing the right pillow.

Which pillow you need really depends on the position you sleep in. You will want the perfect combination of comfort and support for your head, neck and shoulders. The correct posture while sleeping will keep your body aligned and ensure you have the perfect night's sleep.

  • Front Sleeper- If you sleep on your front, you may want a softer pillow your head will sink into and will easily mould to your head and neck.
  • Back Sleeper- If you sleep on your back, you may need a medium pillow that will provide the right level of support and comfort for your neck without affecting the alignment of your spine.
  • Side Sleeper- If you sleep on your side and have a smaller frame, you may prefer a medium pillow. If you have a larger frame, you may benefit from a firmer and loftier pillow.
  • All Sides Sleeper- If you tend to sleep on all sides, using a medium pillow may be the best option.

Which type of filling should I buy?

Quality fillings are truly important for your pillow. That's why we've searched the world to find the best responsibly sourced natural and luxurious Eco hypoallergenic fillings possible. Whether you love the cosiness of down, the plumpness of feather or a superior down-like alternative, you will find the perfect pillow at Frida Home London. All incredibly breathable and comfortable to sleep on.


Generously filled with the finest ethically sourced European down and feather.

Fluffy down clusters grow under the outer protective layer of duck and geese feathers. The lightweight down clusters expand and trap tiny pockets of air, resulting in luxurious comfort and superior breathability. The higher the down percentage, the loftier the pillow will be. Feathers keep the duck or goose dry. They are larger and heavier than down, the higher the feather percentage the firmer and weightier the pillow will feel. Pillows with a higher feather content are less expensive than the equivalent down filled pillow.

Our Classic Duck Feather & Down

Wonderfully comfy and cosy with excellent recovery. The ideal combination of the supportive firmness of small duck feathers and the softness of fine duck down. Generously filled with superior 70% European duck feather and 30% European duck down. This differs from standard feather and down pillows which typically contain between 5-15% down. Encased in a soft 233 thread count 100% cotton cover.

Shop Classic Duck Feather & Down pillows.

Our Luxe 100% Duck Down

Super lofty and lightweight with gentle support. Generously filled with luxurious 100% European duck down. This differs from standard duck down pillows which typically contain between 60-90% of down and the rest of feathers, therefore combining incredible comfort and softness with superior breathability. Encased in a fine luxurious 300 thread count 100% cotton cover.

Shop Luxe Duck Down pillows.

Our Ultimate 100% Hungarian Goose Down

Sumptuously filled with superior 100% Hungarian goose down, considered to be the best in the world. This differs from standard Hungarian goose down pillows which typically contain between 60-90% of down and the rest of feathers. This exceptional quality down offers an incomparable balance of weightlessness, comfort and breathability giving you the feeling of sleeping on a cloud. Encased in a fine luxurious 300 thread count 100% cotton cover.

Shop Ultimate Hungarian Goose Down pillows.

Our Natural Down 3 Chamber Pillows
For those who would like the softness of down but prefer a more supportive pillow. An inner core chamber filled with feather and down for extra support and two outer chambers (one above and one below) each filled with either 100% down or a combination of down and feather for incredible comfort and superior breathability. We have a choice of a super-lofty duck down with feather and luxurious Hungarian goose down with feather. Encased in a fine luxurious 300 thread count 100% cotton cover.

Shop Classic Classic Duck Down & Feather 3 Chamber pillows, Luxe Duck Down 3 Chamber pillows and Ultimate Hungarian Goose Down 3 Chamber pillows.

Three bowls of environmentally friendly which is used to fill our luxurious pillows.


Generously filled with environmentally friendly man-made fibres which feel like down because they work just like down. They are the perfect choice for those prone to allergies and looking for an alternative to a natural filling. The soft clusters create a pillow that is supportive, comfortable and cosy. They keep their shape even after prolonged use and washing. Encased in a high quality 100% cotton cover, double stitched and piped for durability and strength.

The specialist man-made fibres are ethically sourced from Europe and created from recycled plastic bottles which help reduce significantly the amount of plastic going into landfill. Combining comfort, practicality and sustainability but not sacrificing any cosiness, support or breathability.

Our Classic Feels Like Down

Wonderfully snug and supportive. Generously filled with Dacron® Comforel®, high quality man-made polyester ball fibres made from recycled plastic bottles. Can be easily refluffed just like down, offering great recovery, re-loft performance and breathability. Hypoallergenic, perfect for allergy sufferers. Encased in a soft 233 thread count 100% cotton cover.

Shop Classic Feels Like Down pillows.

Our Luxe Feels Like Down

Ultra-fluffy, supportive and comfy. Can be easily refluffed just like down, offering great recovery, re-loft performance and breathability. Hypoallergenic, perfect for allergy sufferers. This extremely comfortable pillow will ensure you have the ultimate night’s sleep. Generously filled with Dacron® Aerelle® Blue, superior man-made polyester fibres from SocialPlastic®, the collected ocean-bound plastic which is reintegrated into products and packaging, helping solve one of the most urgent environmental problems of our time. Encased in a fine luxurious 300 thread count 100% cotton cover.

Shop Luxe Feels Like Down pillows.

What level of firmness do I need?

The ideal firmness can vary from person to person and depends on your sleeping position. We offer softer, medium and firmer options in our pillows.

  • Softer- A softer pillow provides comfortable cushioning. Perfect for front sleepers.
  • Medium- A medium pillow provides enough comfort and support for the neck without affecting the alignment of the spine. Perfect for back or side sleepers.
  • Firmer- A firmer pillow is the most supportive and keeps the spine aligned. Perfect for side sleepers.
  • Combination- If you prefer to use two pillows, layering a softer pillow on top of a firmer pillow will give you extra height and loft.

What does fill power mean?

The fill power is the measure of loft and fluffiness of natural down. It represents the amount of space that an ounce of down will occupy in cubic inches within a pillow. Higher fill power means a loftier, lightweight and longer lasting pillow.
Fill power does not apply to man-made fibre fillings.

  • Our Classic Duck Feather and Down pillow has a fill power of 400.
  • Both our Luxe Duck Down and Ultimate Hungarian Goose Down pillows have a fill power of 750.
  • Our Natural Down 3 Chamber pillows have a fill power of up to 525.

What size are Frida Home London pillows?

Our pillows are made to fit standard UK size pillowcases and are 50 x 75cm.

What certification do Frida Home London pillows have?

All our pillows are thoroughly tested and conform to strict European standards. They are Oeko-Tex® Standard 100 certified, a rigorous environmental standard which ensures no harmful substances are used at any stage of the manufacturing process.

Natural Fillings
  • Downafresh® certified which guarantees the natural fillings are sourced from cruelty-free suppliers and are a by-product of the food industry. 
  • Nomite® certification from the European Down and Feather Association (EDFA). This ensures that the high density cover fabric forms a natural barrier against mites which may cause allergies.
Hypoallergenic Fillings
  • Awarded European Union Ecolabel®, ensuring scientific reliability and credibility, guaranteeing a lower environmental impact in comparison to similar products on the market.
  • Eco2® identifies our products' environmental benefits, using less C02, land and water in production.

How do I care for my pillows?

Regular care can extend the lifespan, appearance and quality of your pillow.

Our pillows are fully washable, however we recommend taking them to a professional specialist cleaner as most domestic washing machines are too small to wash pillows. Do not dry clean. Machine washable at 40°C using a mild liquid detergent. Do not use bleach or fabric softeners as they will damage the high quality fillings and fibres, resulting in premature wear and tear. Tumble dry on a low heat.

To remove any small stains or marks, spot clean by using a clean damp cloth with soapy water then leave on a flat surface to dry. The pillow must be completely dry before being used or stored away as moisture can damage the filling. Avoid storing in plastic, use the natural breathable 100% cotton Frida Home London storage bag your pillows arrived in.

Always invest in pillow protectors to keep your pillows clean and fresh.

Explore our Care Guide for more helpful tips and advice.